THE WORK

Receipts.

In the clients' own words and numbers. Nothing composite, nothing rounded up. 700 coaching engagements across ten years; here is a sample of what came out of them.

Storie Strong

“We've 3X our revenue and 6X our profit since we started working with you.”

Verbatim from the owner. Gym in Australia.

STRONG Pilates Kelowna

Scaled dramatically on Kaizen's watch, powered substantially by Kaizen's lead engine.

Membership 111 to 272 over 11 months. Best month: 239 leads at C$5.63 each.

STRONG Pilates The Beach, Toronto

Ad spend cut by half. Leads up 68%. Cost per lead down 71%.

First 8 weeks after takeover, on an already-healthy seven-figure studio.

Team MFP

First $50k month. Then $60k. Then $65k. Then $70k.

A multi-year arc, not a spike.

The Cross Health and Performance

Net +80 members and doubled weekly revenue in 12 months.

The wins wall

Straight from the client wins database, as recorded. A rolling sample of the week-to-week wins behind the headline numbers.

  • Fitstop Salisbury21 leads in 3 weeks, 12 of them signed to the intro offer.
  • Chris & David, Fitstop SalisburyNet member growth of +60 in five months.
  • Underground StrengthSix upfront memberships at $4k each in one week.
  • The Farm Gym10 members signed up in a single praise report.
  • Marta62 intro offers purchased.
  • Luke15 new members in four and a half weeks.
  • Persist Fitness3 new members in a morning, with 2 paid trials behind them.
  • Tahnee5 memberships rolled over from the 21-day reset in a week.
Mario presenting at a workshop flip chart
the work, out loud

One letter a week, for the ones done pretending the numbers game is the game.